Doritos takes its boldness to the next level by launching its first-ever restaurant inside the iconic Crypto Arena in Los Angeles.
A Bold Culinary Journey Begins
Doritos, the brand synonymous with unapologetically bold flavors, has redefined late-night snacking with the debut of its Doritos After Dark™ restaurant. Nestled inside the world-renowned Crypto Arena, this dining concept is available exclusively to ticket holders during arena events. Fans can expect globally inspired flavors fused with the unmistakable crunch and taste of Doritos chips, taking late-night dining to extraordinary heights.
A Menu Packed with Flavorful Surprises
The menu is a feast for the senses, showcasing inventive dishes that combine global culinary inspirations with Doritos’ signature flair.
An Exclusive Culinary Experience
As a groundbreaking addition to the arena’s food offerings, Doritos After Dark provides a unique dining experience that complements the vibrant energy of events at Crypto Arena. The restaurant operates on a first-come, first-served basis for ticketholders, ensuring fans can indulge in this one-of-a-kind menu during their visit.
Pioneering Bold Partnerships
Doritos After Dark reflects the ongoing partnership between Frito-Lay, Crypto Arena, and AEG. As the official ready-to-eat salty snack partner of the arena, Doritos continues to enhance the guest experience with bold initiatives that align with its “For the Bold®” mantra.
Doritos After Dark: More Than a Restaurant
The launch of Doritos After Dark at Crypto Arena marks a new chapter in the brand’s journey to connect with fans in innovative ways. Building on the success of past pop-ups in New York, Los Angeles, and SXSW, the restaurant delivers unforgettable flavors while cementing Doritos as a leader in experiential marketing.
For those who can’t make it to the arena, DoritosAfterDark offers recipes to recreate these bold dishes at home, allowing fans to experience the magic anytime.
About Doritos
Doritos, a brand under the Frito-Lay North America umbrella, champions boldness and self-expression. As part of PepsiCo, Doritos continues to push boundaries, inspiring fans worldwide with its bold flavors and innovative activations.
Conclusion
The Doritos After Dark restaurant at Crypto Arena isn’t just a dining venue—it’s a testament to the brand’s commitment to constant creativity, boldness, and unforgettable experiences. Whether enjoying a spicy margarita or savoring globally inspired dishes, fans are in for a new culinary adventure.