American Family Fields’ back of house dilemma
Streamlining operations across concession stands and warehouse
American Family Field's back-of-house operations struggled with fragmented communication across concessions, warehouse, and support teams. With dozens of daily inventory orders and constant cross-departmental requests, their manual processes created bottlenecks that affected overall venue efficiency.

Manual order processes required warehouse staff to record requests on paper before entering them into systems, creating missed orders and delays

Concession teams struggled to efficiently connect with support departments like IT and maintenance, leading to extended resolution times

Limited real-time visibility into request status left managers unable to optimize staff deployment