Fan Power: Unlocking International Markets feat. Shelly Wilkes, EVP of Marketing and Social Responsibility for the Orlando Magic

Join Listo (getlisto.io) for a conversation with Shelly Wilkes, the EVP of Marketing and Social Responsibility for the Orlando Magic, where we'll be discussing how to:

• Leverage fan engagement to drive international market growth for sports teams.

• Develop strategies for building a global brand presence and connecting with diverse fan bases.

• Measure the success of international growth and marketing initiatives.

In her current role, Shelly oversees overall brand strategy, fan and community engagement, and the Orlando Magic Youth Foundation. Prior to rejoining the Orlando Magic, Wilkes served as team president of the Lakeland Magic (now Osceola), G League affiliate of the Orlando Magic, for more than three years (December 2016-July 2020). She was responsible for overseeing the day-to-day business operations of the team and was the first female team president in G League history.

Some of Shelly's accolades include:

•SportsBusiness Journal’s Forty Under 40 – February 2020

•GO Sports Celebrating Women in Sports Rising Star Award – June 2019

•UCF Honorable Knight Award – February 2019