Upgrade Your Game Day: Strategies to Enhance Fan Experience and Drive Revenue: Elizabeth Godek/University of Michigan Athletics

Join Listo (getlisto.io) for a conversation with Elizabeth Godek, the Director of Premium Seating for University of Michigan Athletics, where we discussed:

• The unique challenges of enhancing fan experience in the largest stadium in North America, Michigan Stadium, commonly known as "The Big House. "

• Innovative initiatives taken to drive additional revenue for premium spaces, such as the creation of the UMCU All-Star Lounge

• How to generate revenue in underutilized areas of a venue.

Born and raised in Ann Arbor, Michigan, Elizabeth Godek always knew she'd have the opportunity to give back to her alma mater. After spending 15 years specializing in ticket sales, retention and premium seating with the Detroit Pistons, it was time to come home. As the Director of Premium Seating with Michigan Athletics, Elizabeth focuses on maximizing revenue from current premium seating options, manages the annual waitlist strategy, and helps create the vision for the future of game day premium experiences. This season she helped launch the University of Michigan Credit Union All Star Lounge, a new premium football game day experience, using previously underutilized stadium square footage. Elizabeth aims to leverage her background in professional sports to inspire innovation and lead to incremental revenue at a time when collegiate athletics needs it most. Elizabeth is a lifelong learner who dedicates time to continued education and career mentorship. Her Accolades include:

• 2024 Sports Management Institute Participant

• Six-year Michigan Kinesiology Alumni Society Board Member

• 2023 B1G FORUM Breakout Discussion Leader on NIL in College Athletics.

• 2022 Campus Day Speaker - University of Michigan School of Kinesiology.

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